BARONALEX.COM will be moving off of WordPress soon!

For the first time in my nearly 15+ years of online content management I will be moving to a different CMS for my website than WordPress.

This will allow me to leverage the speed of CDNs/serverless as well as the forward thinking concepts behind the latest CMS concepts. In particular I’m interested in developing my ability to develop concept association schemas.


More and more I see this sort of high level thought being the realm of human contribution and everything else will be better suited for advanced tools that expedite creation and deployment of ideas.

“_id”: “95fcfaf6-62f1-4e02-bb4d-3e57f92cd50b”,
“_type”: “author”,
“name”: “William Gibson”,
“born”: 1948,
“nationality”: “US”,
“keywords”: [“cyberpunk”, “sci-fi”],
“birthPlace”: {
“_type”: “geopoint”,
“lat”: “33.8439305”,
“lng”: “-79.0828826”

Looking back at WordPress

I often chose WordPress for my clients because of its simplicity and I had always hoped my clients would adopt the content management aspects once I got them set up. Far too often though they really needed continuing marketing and content management services just as much as they needed the CMS deployment/customization + graphic design services I provided.

Going forward:

Proposed stack:

Front end: gatsby.js

Front end language (really a language with built in architecture): react.js

I’m thinking of hosting on netlify for its cheap CND and large asset storage capabilities combined with its ease of deployment. I currently pay for an aws S2 instance but I’m full sold on the benefits of serverless being the way to go for anything but applications that need the most control possible.

WordPress is a dodo? Nono.

While I would love to rush this process and just completely move on from WordPress, I don’t think I can completely say I’m ready to at this point. The capabilities it allows for plugins to be used to expedite the process of integrations is still far too necessary still at this point. Until my skills with APIs really take form, I can’t say I could get anywhere close to matching WordPress for certain things. I think I will just have my top level domain and content/blog moved over and stored in a modern scheme and with portable text now being the priority.

Frame my goals, constantly:

Ultimately learning is the goal in all my endeavors in life and I stopped learning as much with WordPress a long time ago. I have no interest in learning more PHP and how to manipulate it’s complicated and cumbersome architecture at this time.




Codelab for Chat app

Today I experimented with Google’s great mobile development platform Firebase which aims to really expedite the process of getting an app up and running.


I created a mobile-friendly chat board app that includes/requires google authentication to post. It also allows for the storage/posting of image files and is enabled to work with notifications.

Visit the app:

Harper’s Ferry

Harper’s Ferry

These images got compressed.

Will fix if there is time.


Heatmaps and Visitor Recordings

Use of heatmaps and visitor recordings to improve the experience and conversion rates of user’s experience on websites.

Customer Relations Management (CRM)

I have worked with CRM platforms such as Infusionsoft to manage and automate the customer experience and drive growth.

Webform on WordPress is connected to Infusionsoft to notify sales team if client drops out before scheduling demo to completion.

My Videography & Photography Equipment


Canon T6i

  • DSLR (Mirror)
  • Crop Sensor
  • Additional Wide Angle Lens
  • Additional 50mm Lens
  • Best Use: Still Photography

Panasonic Lumix G85

  • DSLR (Mirrorless)
  • Micro Four/Thirds Sensor
  • Adapter that allows for Canon crop-sensor lenses from above to be mounted with auto-focus and data from lens and camera to be exchanged.
  • Best Uses: Video Blogging / High-Resolution (4K) Video / Gimbal Free Stable Video

DJI Mavic Pro

  • Semi-portable drone with 4K camera
  • 3 batteries capable of flying 15-20 minutes each
  • Highly restricted flight. I barely fly within the USA at all.
  • Best Uses: Aeriel Photography outside of the USA / Gimbal can be used for handheld videography but doesn’t record audio.

Action Cameras

  • I have multiple GoPro alternative action cameras. They are from Chinese brands. One is 4k ready.


Hohem – 3-axis Gimbal Stabilizer for I-phone/Action Camera

Vanguard Travel Tripod

Joby Gorillapod 3K

Random Poem

“There was once a man who became unstuck in the world – he realized that he was not his car, he realized that he was not his job, he was not his phone, his desk or his shoes. Like a boat cut from its anchor, he’d begin to drift.

“There was once a man who became unstuck in the world – he took the wind for a map, he took the sky for a clock, and he set off with no destination. He was never lost.

“There once was a man who became unstuck in the world – instead of hooks or a net, he threw himself into the sea. He was never thirsty.

“There was once a man who became unstuck in the world – with a Polaroid camera he made pictures of all the people he met, and then he gave all the pictures away. He would never forget their faces.

“There was once a man who became unstuck in the world – and each person he met became a little less stuck themselves. He traveled only with himself and he was never alone.

“There was once a man who’d become unstuck in the world – and he traveled around like a leaf in the wind until he reached the place where he started out. His car, his job, his phone, his shoes – everything was right where he’d left it. Nothing had changed, and yet he felt excited to have arrived here – as if this were the place he’d been going all along.”

Castles In The Sky

A Taylor Steele Film

Recent Stuff: git, docker, cloud hosting, javascript, infusionsoft and elementor

Recently I’ve been experimenting with the fantastic version control system on GitHub learning how to use that with docket to install containers on various locations.

When I first got introduced to computers, my father was starting to do desktop publishing on a desktop computer that didn’t have a GUI.

Does anyone remember the term 2-86?

I’ve been loving working with command line interfaces. It’s nice to be able to just type something in and have it happen magically. I love it, and I’m going to have to buy a second computer to run Linux on and do my development work. I can’t afford a Mac after all.

An aside:

I think it’s sad it seems the development community has gone the way of the Apple. I see Apple as the ultimate gatekeepers. Charging twice as much for the same thing mostly just for style. Having tools like Framer X only available on Macs right now is sad. STEM fields have always had higher barriers of entry for education. You need better tools, better computers, better money to be able to access the tools needed to study these fields. 


Amazon Web Services, Microsoft Azure, and Digital Ocean are all offering competing services regarding cloud computing. I’ve experimented with all of them but have spent the most time with AWS (although digital ocean is far cheaper and it seems the instances they run with equivalent power are much much powerful than AWS 🤔)

Anyways I’ve learned how to use EC2, Elastic Confainer Services (ECS), setting up a VPC and security groups (SG) how to set up a auto scaling group and load balancer. I’ve reminder myself about other skills like SSH and keys and using domain redirecting etc.

Well its all been a lot of late nights and frustration but I’m start to get the hang of it and it feels good.

Who knows how these skills will come into play in the future. Most modern businesses rely on these features to run and so it is important to have knowledge of them.

I’ve also had the opportunity recently to consult with a group and use infusionsoft for the first time. I had been experimenting with sales force and infusionsoft is a similar platform but seems to be better suited for small businesses. It’s extremely complicated but not too hard to learn if you’ve got a little bit of logic in your noggin. I’ve managed to get decent with setting up tags and the campaign builder as well as setting up many other configurations.

Elementor is the best WordPress plugin for templating available and its been a real privilege to use it. I don’t trust that it isn’t creating just a huge mess of code and a very slow and cumbersome site that google hates but lets hope not.